KPN - #ThankYouBeatrix

30 april 2013 in the Netherlands all camera's where focussed on King Willem Alexander. In a pro-active case at ENERGIZE working for KPN, (A great dutch telecom company) we gave the people the oppertunity to give graditute to Princes Beatrix for her years of service.

ONLINE ACTIVATION FOR KPN
MEDIA
ONLINE ACTIVATION
PRINT
COLLABORATION
KOEN RUBINGK CREATIVE CONSULT
EXTERNAL LINKS
CASEMOVIE

The idea

By sending a personal message to Princes Beatrix with the hashtag #BedankBeatrix. The people of the Netherlands could show their gratitude and help create a portrait of Princes Beatrix.

A personal touch

The portrait made from the personal messages suits well as present for our Princes and is used as keyvisual of the campaign.

Logo design for KPN

Payoff

Do you have feedback on my project or any questions?
Please let me know!