SEAT & Topgear Magazine - Not-So-Fathers-Day

Being a responsible dad means responsebility 365 days in a year. Taking care of the family. A stable factor in his houshold. It'i's not always that easy. To celebrate the collaboration between SEAT & Topgear Magazine, fathers can join the "Not-So-Father-Day" for one day of fatherly un-responsibility.

ACTIVATION FOR THE SEAT & TOPGEAR
MEDIA
EVENT	ACTIVATION
FACEBOOK	ONLINE TEASER
COLLABORATION
KOEN RUBINGK	ART-DIRECTION
EXTERNAL LINKS
ONLINE TEASER	DAY OF THE EVENT

The idea

Don't put your trust in the hundreds of marks that tell one thing but does the other. Zelfzien will help you to see the production process behind brands for yourself. And who better to trust then your own judgement.

Key-visual

Sign you and you're friends up for one day of fatherly un-responsability and take the SEAT Leon SC for a testdrive to the most extreme activities arround.

The event

Sign you and you're friends up for one day of fatherly un-responsability and take the SEAT Leon SC for a testdrive to the most extreme activities arround.

Zelfzien Live Expeditions

Curious consumers can sign up for Live Expeditions to several brands and thier production-process. Selected in teams (and geared-up) they will research and document everything on the visit.

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