Lego Bright - Seeing and unseeing building on the same story
As part of an assignment to investigate online brand behaviour, i did a research on LEGO online communication. It is no surpise that LEGO has an huge fan-base who share their creations online. If you search for LEGO creations, the results are endless. With so many LEGO creations, in all their colors, I had but one question: Why doesn't LEGO do anything for the blind children?
BRAND INVENTION FOR LEGO
MEDIA |
PRODUCT |
ONLINE |
RESEARCH |
STRATEGY |
COLLABORATION |
JOHNNY BRANKAERT |
GRAPHIC DESIGN |
RUBEN HEERINGS |
CREATIVE CONSULT |
EXTERNAL LINKS |