Lego Bright - Seeing and unseeing building on the same story

As part of an assignment to investigate online brand behaviour, i did a research on LEGO online communication. It is no surpise that LEGO has an huge fan-base who share their creations online. If you search for LEGO creations, the results are endless. With so many LEGO creations, in all their colors, I had but one question: Why doesn't LEGO do anything for the blind children?

BRAND INVENTION FOR LEGO
MEDIA
PRODUCT	ONLINE
RESEARCH	STRATEGY
COLLABORATION
JOHNNY BRANKAERT	GRAPHIC DESIGN
RUBEN HEERINGS	CREATIVE CONSULT
EXTERNAL LINKS

Logo & Payoff

LEGO Bright aims for a collaboration between seeing and unseeing children in their game-experience.

The idea

The colors of the LEGO Bricks help children to give structure to their creations. With a small adjustment to the surface of the LEGO Brick colors can be translated by touch. Making playing together just as fun voor unseeing as it is for the seeing children.

Do you have feedback on my project or any questions?
Please let me know!