PEPSI - PICFORNOW

Wouldn't is be great? Going to a festival and not missing one moment!? A celebety rocking in the crowd, the most absurt costume you've ever encounterd or All those fun moments with your friend. Pepsi presents PICFORNOW. One moment throug hundreds of perspectives.

PROACTIVE IDEA FOR PEPSI
MEDIA
ACTIVATION EVENT
ONLINE MOBILE
COLLABORATION
KOEN RUBINGK ART-DIRECTION
EXTERNAL LINKS
CASEMOVIE

Logo

Joined camera's

By installing the PICFORNOW app your mobile will connect with all other users, making your camera one of hundreds of lenses joined together.

Three, two, one,..

After a countdown a photo will be taken thougt the connected lenses and all moments will be collected.

#LIVEFORNOW strategy

Pepsi aims to invest in their platform LIVEFORNOW.COM by publishing content about dance events for the youth. On the platform also content with the hashtag #LIVEFORNOW is collected. PICFORNOW is a concept that creates this kind of content and therefore helps the platform to grow.

Do you have feedback on my project or any questions?
Please let me know!